I. Getting Started
1. Planning For Profits
2. Choosing Your Enterprises
3. Deciding What To Grow
4. Market Research
5. Making A Marketing Plan
II. Direct To Consumer Marketing
6. Is Direct Marketing For You?
7. Farmers Markets
8. Roadside Markets
9. Pick-Your-Own
10. Rural Attraction
11. Subscription Farming
12. Mail Order
III. Marketing To Retail Outlets
13. Introduction
14. Selling To Restaurants
15. Selling To Retail Outlets
IV. Specialty Food Products
16. Specialty Food Products
V. Marketing Skills
17. Merchandising
18. Customer Service
VI. Wholesale Marketing
19. The Wholesale Picture
20. Getting Your Product To Market
21. Making It Pay
22. Cooperatives
VII. Business Matters
23. Business Smarts
24. Pricing For Profits
25. Rules & Regulations
26. Insurance
VIII. Promotion
27. The Sales Call
28. Promotion
29. Advertising
30. Group Promotion
IX. Harvestime
31. Sharing The Bounty
32. Farm Festivals & Farm Humor
X. Resources
"This book is far-and-away the outstanding farm produce marketing text. If you're trying to sell what you grow, this book will quickly pay for itself."
-Small Farmer's Journal
"Of all the books we've ever seen on marketing farm products, Sell What You Sow! beats them all, hands down, for creativity, thoroughness and readability. Any one of the ideas will pay you back the book's investment many times over."
-New England Farm Bulletin
"The Resources Section alone is worth the price of the book!"
-Craig Kolodge, U.C. Extension agent
"Sell What You Sow! is purely practical from beginning to end, filled with nuts-and-bolts knowledge directly applicable to making a living from selling produce."
-HortIdeas
"Of these four books (reviewed in this issue), this is the best. This is a hard-headed business primer. . . Gibson's clear goal is to help family farms survive."
-Successful Farming
"A tremendously comprehensive and useful book exploring market farming from A to Z. Received high praise from Montana market farmers who reviewed it. We highly recommend this book."
-Garden City Seeds 1994 Catalog
"If you want to see what successful marketers are doing across the country, read this book."
-Kevin Hosey, assistant manager, Knox County Regional Farmers Market, Knoxville, Tennessee
"With so little available in marketing for specialty crop growers, this book fills a real void. It will undoubtedly be read and reread and used as a reference by numerous growers throughout the country.
-North Star Gardens Raspberry Resource Catalog
"I reviewed eight or nine books on this subject this year. Each book had its good points, but this one was so much more thorough and complete in the information it contains."
-Jan Blum, Seeds Blum 1994 Catalog
"This book is a must for anyone interested in turning a hobby garden or small farm into a money-making enterprise."
-The Growing EDGE
Return to "Sell What You Sow" main page