...would like to announce the release of its newest publication, Hot Peppers and Parking Lot Peaches: Evaluating Farmers' Markets in Low Income Communities. This report explores a breadth of issues associated with direct marketing in inner city communities. It presents case studies of 9 farmers' markets in California and the East Coast, enumerating guidelines for successful market operation and development. It also includes a literature review of barriers associated with fruit and vegetable consumption, including cooking and shopping habits, of low income individuals and their implications for farmers' markets. The report concludes with an analysis of policy barriers and opportunities at the federal and state (California) levels, especially relating to EBT and the FMNP. A series of policy recommendations follows.
The report (65 pp) is available from:
Cost is $10 + $2 s/h. CFSC members receive a 20% discount. For more information contact the CFSC at 310-822-5410, or check out the executive summary on their web page at www.foodsecurity.org
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