Cyber version provided through OPENAIR-MARKET NET.
Chapter 1. Introduction to Public Markets
About This Book
The Universal Public Market Experience
The Need for Public Markets Today
Chapter 2. Benefits of Public Markets
Case Study: Pike Place Market, Seattle, Washington
Case Study: Pasco Farmers' Market, Pasco, Washington
Public Markets Create Dynamic Places
Public Markets Stimulate Economic Opportunity
Public Markets Instill Community Spirit and Cultural Exchange
Chapter 3. The Challenges of Developing and Running a Public Market
Case Study: El Mercado, Hartford, Connecticut
More Stumbling Blocks
Implications
Chapter 4. Public Market Planning: Getting Started
The Planning Process
Goal Setting
Assessing Organizational Capacity
Ownership and Sponsorship Structure
Case Study: Organizational Structure of Pike Place Market, Seattle, Washington
Chapter 5. Concept Development
Preliminary Assessment
Formulating the Concept
Case Study: East Orange Community Market, East Orange, New Jersey
Merchandise Mix
Site Selection and Design
Chapter 6. Management
Management Options
Management Tasks
Manager Traits
Chapter 7. Project Feasibility
What is Economic Feasibility?
Market Research
Performing the Feasibility Analysis
The Financing Plan
Chapter 8. Business Plan
Components
Case Study: The Bronx Sunday Market Business Plan, New York City, New York
Chapter 9. Pre-Opening Tasks
Marketing
Physical Aspects of Development
Miscellaneous Pre-Opening Tasks
Chapter 10. Operations
The Manager's Responsibilities
The Sponsor's Continuing Role
Chapter 11. How Public Markets Evolve
Case Study: North Market, Columbus, Ohio
Adding Hours, Days, or Months of Operation
Creating New Vendor Categories
Developing Additional Sites
Securing Permanent Sites and Adding Structures
Developing Related Businesses
Chapter 12. Conclusion
Appendix A: Resources
Appendix B: Index of Markets
To order Public Markets and Community Revitalization:
Send $27.95 per copy (or $21.95 for nonprofits) plus $4.00 S&H for first book, $1.00 for each additional book to:
Project for Public Spaces, Inc.
153 Waverly Place, 4th Floor
New York, NY 10014
Phone (212) 620-5660, Fax (212) 620-3821
Return to Public Markets and Community Revitalization - Home Page