Public Markets and Community Revitalization -Table of Contents


Cyber version provided through OPENAIR-MARKET NET.


Contents

Chapter 1. Introduction to Public Markets

About This Book
The Universal Public Market Experience
The Need for Public Markets Today

Chapter 2. Benefits of Public Markets

Case Study: Pike Place Market, Seattle, Washington
Case Study: Pasco Farmers' Market, Pasco, Washington
Public Markets Create Dynamic Places
Public Markets Stimulate Economic Opportunity
Public Markets Instill Community Spirit and Cultural Exchange

Chapter 3. The Challenges of Developing and Running a Public Market

Case Study: El Mercado, Hartford, Connecticut
More Stumbling Blocks
Implications

Chapter 4. Public Market Planning: Getting Started

The Planning Process
Goal Setting
Assessing Organizational Capacity
Ownership and Sponsorship Structure
Case Study: Organizational Structure of Pike Place Market, Seattle, Washington

Chapter 5. Concept Development

Preliminary Assessment
Formulating the Concept
Case Study: East Orange Community Market, East Orange, New Jersey
Merchandise Mix
Site Selection and Design

Chapter 6. Management

Management Options
Management Tasks
Manager Traits

Chapter 7. Project Feasibility

What is Economic Feasibility?
Market Research
Performing the Feasibility Analysis
The Financing Plan

Chapter 8. Business Plan

Components
Case Study: The Bronx Sunday Market Business Plan, New York City, New York

Chapter 9. Pre-Opening Tasks

Marketing
Physical Aspects of Development
Miscellaneous Pre-Opening Tasks

Chapter 10. Operations

The Manager's Responsibilities
The Sponsor's Continuing Role

Chapter 11. How Public Markets Evolve

Case Study: North Market, Columbus, Ohio
Adding Hours, Days, or Months of Operation
Creating New Vendor Categories
Developing Additional Sites
Securing Permanent Sites and Adding Structures
Developing Related Businesses

Chapter 12. Conclusion

Appendix A: Resources

Appendix B: Index of Markets


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