ANNOUNCING THE DIRECT MARKETING E-MAIL DISCUSSION GROUP ON THE INTERNET
DIRECT-MKT is an electronic mail group to rapidly transfer information and expertise regarding direct and diversified marketing via the Internet. It is sponsored by the National Consortium to Facilitate Direct and Diversified Marketing, underwritten by USDA and Farm Foundation. This mail group allows producers, marketers, educators, government officials and students access to university, industry and government information about direct marketing issues and techniques around the globe.
Direct marketing includes sale of raw and value-added farm and forest products, arts and crafts, on and off-farm services, and home-based businesses. It focuses on the active participation of producers in promotion and marketing through wholesale and retail channels. It benefits small, limited resource, and socially disadvantaged farmers and marketers, specialty, niche and alternative producers, youth interested in developing marketing and entrepreneurial skills, and communities. Direct marketing can include local, state, regional, national and international outlets.
Communications and networking technologies link existing resources, interest and expertise in a national effort to ensure that the needs of direct marketers and their communities are met. DIRECT-MKT is part of a national consortium of interested researchers, specialists, government, and industry leaders. It transfers information and expertise in topics and areas of need, and increases the effectiveness and efficiency of public and private sector efforts in direct and diversified marketing.
DIRECT-MKT postings can include research briefs and abstracts, announcements of upcoming events, conferences, etc., news about direct and diversified marketing, marketing methods, and inquiries for discussion regarding specific problems as they arise.
If you're involved in marketing agricultural products, just follow these directions.
Directions for Use:
To subscribe to direct-mkt, send this message to majordomo@reeusda.gov:
subscribe direct-mkt
To remove your address from direct-mkt, send this message to majordomo@reeusda.gov:
unsubscribe direct-mkt
Posting Messages: Direct-mkt is a "forum" mail group; anyone can submit simply by sending a message to
direct-mkt@reeusda.gov.
To help manage this mail group and make it easier for users to decide whether to read your message, please use the following identifiers in your SUBJECT/RE. line:
ABST: <research notes or abstracts>
DATE: <upcoming events, conferences, etc.>
NEWS: <news about direct & diversified marketing>
NWSLTR: <STATE ABBREVIATION>:<newsletter name>
(Please make the first screen of a newsletter a table of contents for subscribers to decide if they want to read all, part or none)
METHODS:<subcategory, i.e. ROADSIDE, PYO, TAILGATE. . .>
DISC: <questions for discussion>
RPLY: <response to questions for discussion> (To encourage participation by and learning for all, please cc: direct-mkt@reeusda.gov when you RPLY: to a DISC: question)
Obtaining More Information About DIRECT-MKT:
If you have questions about mail groups or Almanac, send e-mail to almanac-help@reeusda.gov.
Address questions about DIRECT-MKT to vanvranken@aesop.rutgers.edu.
List Owner/Contact:
Richard W. VanVranken
Assoc. Professor and Area Vegetable Agent
Rutgers Cooperative Extension
E-Mail: vanvranken@aesop.rutgers.edu
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Group Facilitator:
Henry Bahn
National Program Leader
Rural, Economic, & Social Development
Cooperative State Research, Education & Extension Service
U.S. Department of Agriculture
E-Mail: hbahn@reeusda.gov
(202) 720-4387 tel.
(202) 690-2522 fax